1. A clear offer
Explain what the business does, who it helps and why the offer matters.
2. Relevant proof
Support the message with real work and verifiable information.
3. Useful navigation
Keep paths simple. Visitors should reach key information without guessing.
4. Mobile layouts
Make the content readable and interactive on small screens.
5. A direct contact route
Offer contact methods the business can support. Explain what happens after submission.
6. Accessible content
Readable contrast, keyboard access and descriptive labels help more people use the website.
7. Reliable performance
Optimize media and avoid layout shifts. Test the most important journeys before launch.
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