The logo is a recognizable mark
A symbol, wordmark or combination helps identify the business in a compact form.
The identity is a wider language
Color, typography, imagery, composition and applications define how the business appears across different formats.
The brand includes the experience
People build an impression through communication, products, service and interactions. Visual consistency needs to align with the business itself.
Design for real applications
Test the system in mobile pages, documents, signage and social content. A strong identity remains recognizable as the format changes.
Have a project in mind? Start a conversation with EVAN ↗